LMC Director Contributes Article to National Publication
Mark Shelley, Lexington Medical Center’s director of marketing and advertising, was recently published in the January 2010 issue of Healthcare Marketing Advisor, one of the health care industry’s leading marketing publications. Shelley contributed an article about how organizations can use hive marketing and social media vehicles to energize brand advocates. The article gives extremely practical information for how marketing professionals can use LinkedIn, Facebook and Twitter to communicate successfully with supporters of a given brand. Previously, Shelley has contributed articles to the Alternative Health Journal and Healthcare Marketing Advisor. He is scheduled to be a featured speaker this spring at the Fifteenth National Forum on Customer Based Marketing Strategies in Atlanta, Georgia. The conference is produced by the Forum for Healthcare Strategists.