Lexington Medical Center Earns 53 Prestigious Marketing Awards
Lexington Medical Center’s Marketing department has earned 53 state, national and international awards that honor outstanding advertising, marketing and public relations campaigns. The honors include a Telly Award, Aster Awards, Healthcare Advertising Awards, and South Carolina Public Relations Society of America awards.
Lexington Medical Center won a Telly Award for its 2012 Pink Glove Dance video, a project that has become a community favorite and honors breast cancer survivors. The Tellys are a premier competition honoring excellence in local, regional, and cable TV commercials and programs, the finest video and film productions, and online commercials, video and films.
The hospital received 20 Aster Awards, a medical marketing awards program with entries from across the nation and world. Importantly, Lexington Medical Center received two “Judges Choice” awards from the Asters for its cancer services campaign and cardiac services advertising campaign. Out of 4,000 entries, only eight “Judges Choice” awards are given each year. Lexington Medical Center is the first organization to take home the honor for two categories in the same year.
In addition, Lexington Medical Center earned 29 accolades in the Healthcare Advertising Awards, a health care marketing and advertising awards program that judges entries on quality, creativity and message effectiveness. The hospital received six “Gold” Healthcare Advertising Awards for its work on TV and video campaigns, event promotion, print materials, and external publications.
Lastly, the South Carolina Public Relations Society of America recognized the hospital with three awards for exceptional public relations programs, tactics and campaigns. The hospital received the Silver Wing Award of Merit for House Call magazine, a heart surgery guide, and the Every Woman Blog (www.everywomanblog.com).
“LMC is an excellent hospital with state-of-the-art service lines that provide high quality heath care to our community. Our marketing team is privileged to showcase our services that highlight our compassionate care and cutting-edge technology,” said Mark Shelley, Vice President of Marketing and Communications.
The campaigns pictured above are winners of the “Judges Choice” award from the Asters.
The Pink Glove Dance was a winner of a Telly award: