Archive | May, 2013

LMC Wins a Telly Award for Heart Attack Commercial


Lexington Medical Center has received a prestigious Silver Telly Award for its heart attack commercial titled “I Am A Heart Attack.”  The Telly Awards honor outstanding local, regional and cable TV commercials and programs.  With nearly 11,000 entries from all 50 states and numerous countries, winners represent the best campaigns from around the world. The Silver Telly is the organization’s highest honor, representing less than 10 percent of entries.

The commercial details the cause and effect of heart disease. A man walking in the night plays the role of a heart attack. He discusses risk factors including high blood pressure, lifestyle, cholesterol, and ignoring warning signs.

The concept was inspired by public service announcements but Lexington Medical Center aimed to make a greater impact with a message about heart disease, a condition that causes 9,000 fatalities a year in South Carolina. Shot in one night with a five-man crew in eight different locations, the message is realistic and clear; a heart attack can sneak up on you.

“We wanted to grab the viewer’s attention with more than the usual ‘eat right and exercise’ message,” said David Anderson, co-writer and broadcast producer in Lexington Medical Center’s Marketing Department. “The fact that we filmed through the night gave the commercial an edge and it worked with our message.”

A prestigious judging panel of more than 500 accomplished industry professionals, each a past winner of a Silver Telly and a member of the Silver Telly Council, judged the competition, upholding the historical standard of excellence that Telly represents. The Silver Telly Council evaluated entries to recognize distinction in creative work.

“The Telly Awards’ mission is to honor the very best in film and video,” said Linda Day, executive director of the Telly Awards. Lexington Medical Center’s accomplishment illustrates their creativity, skill, and dedication to their craft and serves as a testament to great film and video production.”

The commercial was part of the hospital’s Midlands Goes Red campaign in which Lexington Medical Center challenged the entire community to promote heart healthy living.  Cardiovascular disease is an epidemic in South Carolina. One out of every 3 deaths in our state is related to cardiovascular disease. According to the American Heart Association, life expectancy in the United States would rise by 7 years if all forms of major cardiovascular disease were eliminated.

Lexington Medical Center started a complete cardiac care program in 2012 and has completed over 200 open heart surgeries. The ability to provide comprehensive cardiovascular care, including open heart surgery and therapeutic cardiac catheterizations, helps Lexington Medical Center meet its mission of providing quality health services that meet the needs of our community and enhances the delivery of health care to the Midlands.

The work in Lexington Medical Center’s cardiac care program extends into the community with a robust heart education program and a strong resource for people who want to be involved. Lexington Medical Center’s heart program is affiliated with Duke Medicine, home to one of the best heart surgery programs in the country.

Honor Flight Photos

The Honor Flight was an amazing journey. We are proud to be a part of this amazing event that honors our local heroes. We hope you enjoy the photos:

Join LMC and Welcome Honor Flight Veterans Back to SC

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Photo Via HonorFlightSC.com

WHO: Help Lexington Medical Center give veterans of World War II and the Korean War a warm welcome home from an Honor Flight on May 22.

WHAT: Lexington Medical Center needs your help in welcoming our Midlands heroes home. Join us as we show our appreciation to the veterans on the Lexington Medical Center sponsored Honor Flight on Wednesday, May 22 at 8:15 pm.

WHERE: Columbia Metropolitan Airport
West Columbia, SC 29170

WHEN: Wednesday, May 22, 2013
The plane is scheduled to land at 8:00 p.m.
Please join us at 7:30 p.m. to enjoy patriotic entertainment.

MORE: We hope to give the veterans a hero’s welcome as professional dancers from Columbia jitterbug their way through the airport lobby. The Fort Jackson Army Band will set the tone for the occasion as the Irmo High School JROTC shows their respect. Girl Scouts with cookies and 1940’s era candy will also attend. We hope you will join us as we honor our veterans for their tremendous sacrifice.

The one-day trip to Washington, D.C. is designed to recognize war veterans for their service. In the nation’s capital, the veterans tour the World War II Memorial, the Korean War Memorial, Vietnam Memorial, Lincoln Memorial, and Iwo Jima Memorial. They also take a driving tour of Washington D.C. In the afternoon, the veterans are special guests at Arlington National Cemetery as they observe the Changing of The Guard ceremony at the Tomb of The Unknown Soldier.

“Lexington Medical Center and its board of directors wanted to take the opportunity to highlight one of our most valuable community assets – our service men and women,” said Barbara Willm, Lexington Medical Center’s Vice President of Community Relations. “They have been called our national treasure and we are privileged to honor them.”