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Lexington Medical Center has won the prestigious title of “Best Hospital” by readers of The State newspaper for nine years in a row. In response, Lexington Medical Center has launched an innovative new series of billboards and advertisements featuring hospital employees. In fact, if you live in the Midlands of South Carolina, you’ve probably seen the billboards while driving.
“You can own all the latest technology or build the finest facilities, but it’s the employees who determine whether you’re a good hospital or a great hospital,” said Mark Shelley, Lexington Medical Center’s director of marketing. “As a way of honoring our staff and their services, we’re showcasing them in billboards and print advertising throughout our service area.”
The campaign features seven advertisements each showcasing a particular employee. The employees are a nurse recruiter, radiology supervisor, nutrition services worker, newborn baby nurse, an engineer, operating room use and a member of volunteer services. Each employee was nominated by a supervisor for outstanding work in his or her department.
One of the advertisements features nurse recruiter Joel Watts. The copy on his print ad reads, “For nine consecutive years, readers of The State newspaper have voted us the area’s best hospital. But a hospital is only bricks and mortar; it’s the people working here who have earned us that honor, dedicated people such as Joel Watts, our RN Recruiter. Thanks Joel, and thanks to more than 5,000 of our Lexington Medical Center employees, each committed to serving the people in our community with the highest degree of excellence.”
Having excellent employees is something Lexington Medical Center takes seriously and it shows. For example, according to Press Ganey hospital surveys from 2008, 4 out of 5 patients gave Lexington Medical Center nurses the highest rating possible for friendliness and courtesy.