Archive | January 8, 2009

LMC's 'Better Choices' Program Gets National Press

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(Post contributed by Dan Dunlop)

Earlier this week I received a Google Alert for a great article on the HealthLeaders Media website titled “Resolve to Help Employees Lose Weight.” The article, by John Commins, details the steps that Lexington Medical Center is taking through its ‘Better Choices’ healthy food campaign to improve employee health. (See Jennifer’s post from December 15, 2008.)

The timing of this article could not have been better, given that Mark Shelley (director of marketing and advertising at Lexington Medical Center) and I are putting the finishing touches on our presentation for the Fourteen National Forum on Customer Based Marketing Strategies. The conference is being held February 4-6, 2009. Our presentation is on marketing green practices in healthcare and the healthy hospital movement. One of the elements we will be discussing is Lexington Medical Center’s healthy eating program.

If you’d like to check out the article, click on this link. For your convenience I’ve posted images from the campaign below (posters, banners, table tents). If you are interested in more information about hospital nutrition programs, I recommend downloading the “Healthy Food, Healthy Hospitals, Healthy Communities” report by the Institute for Agriculture and Trade Policy. Click here for that download. It’s available from Healthcare Without Harm, a global coalition of 473 organization in more than 50 countries, all working to protect health by reducing pollution in the healthcare sector. You can find them at www.noharm.org. Another resource for information about hospital nutrition programs in North Carolina Prevention Partners. They can be found online at www.ncpreventionpartners.org. You’ll find a lot of useful information on their website. You can go directly to their Healthy Hospitals initiative at www.healthyhospital.org. From there you can download their “Obesity and Cost Fact Sheet.”

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LMC Has New Weapon in Battle with Tumors

LMC Interventional Radiologist Dr. David Knight, the first doctor in South Carolina to perform microwave ablation

Lexington Medical Center is the first hospital in South Carolina to perform Microwave Ablation, a unique new treatment that can destroy a tumor with an outpatient procedure that does not require surgery.

In microwave ablation, a physician inserts a skinny needle into a tumor with a CT scanner guiding the placement. The needle delivers energy that heats up the tumor enough to cause cell death. The treatment can literally vaporize the tumor in 10 minutes or less. The patient can return home cancer-free the same day without scars, chemotherapy, radiation or surgery.

Lexington Medical Center interventional radiologist Dr. David Knight is performing microwave ablation at the hospital’s main campus in West Columbia. He said it is a good treatment for primary liver, lung and kidney cancer. The Food and Drug Administration (FDA) approved microwave ablation in September, 2008. It is largely covered by insurance.

“The advantage to the patient is that it is minimally-invasive and has a short recovery time,” Dr. Knight said.

Microwave ablation is a more advanced form of Radiofrequency ablation (RFA), which has been performed at Lexington Medical Center since 2002. That technology used radiofrequencies instead of microwaves. It was not as powerful as this new procedure. The benefit of Microwave ablation is that it can kill larger tumors and more quickly.