Cultivating a Caring Corporate Culture in Healthcare
(Post by Dan Dunlop)
Lexington Medical Center is one of my firm’s clients, so I’m visiting them regularly and get to experience all of the things they are doing right. It is an amazing organization.
On Friday (Halloween), one of my colleagues and I visited LMC for a day of strategic marketing. Purely by coincidence, Friday also happened to be the day of LMC’s Fall Picnic and Lexy Awards. This is an annual employee appreciation event and patient satisfaction awards ceremony. What a great day. Lunch was served to 5,000 employees under a huge tent while several employees were singled out for their excellence in delivering an incredible patient experience.
In an industry where employee satisfaction is so closely linked to patient satisfaction, Lexington Medical Center has fostered a corporate culture that is both caring and patient-focused. They are maniacal about patient satisfaction without letting it feel oppressive.
While sitting under the big tent on Friday with 5,000 LMC employees, it was obvious that their commitment to creating an extraordinary patient experience is genuine and heart-felt. As validation of their patient-focused culture, Lexington Medical Center was recently awarded the National Research Corporation’s Consumer Choice Award for the seventh consecutive year! Consumers in the Columbia Area were surveyed for this study and asked about four key metrics: best overall quality, best image and reputation, best doctors and best nurses. LMC was also selected by the readers of The State Newspaper as the region’s best hospital – for the 9th consecutive year!
It’s obvious from these accolades and patient satisfaction numbers that all of the hard work is paying off. This isn’t a casual commitment; these employees at LMC live the brand everyday and are true ambassadors for the organization. The people of the Midlands Region of South Carolina are fortunate to have a national leader in patient care right there in their backyard! Of course, it is the people of the Midlands who staff the Medical Center and care for their neighbors.