Lexington Medical Center has received 11 awards in the twenty-sixth annual Healthcare Advertising Awards sponsored by the Healthcare Marketing Report. This national competition recognizes excellence the field of healthcare marketing and advertising.
LMC’s awards included a Silver for a television commercial that ran during the holiday season featuring Santa Claus helping a woman in labor get to the hospital, a Bronze for a mail program showcasing the hospital’s 64 slice CT scanner, and a Merit award for “My 9-1-1.” We also received honors for our employee enrollment guide, Life Savers publication, in-house newsletter Stethoscoop, Your Special Delivery maternity guide, letterhead design for the Sunset Café, LMC Employee Calendar, LMC mouse pad and Better Choices healthy eating plan.
This year, there were more than 3,600 entries. A national panel of judges rated entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.