Lexington Medical Center has received a prestigious Silver Telly Award for its heart attack commercial titled “I Am A Heart Attack.” The Telly Awards honor outstanding local, regional and cable TV commercials and programs. With nearly 11,000 entries from all 50 states and numerous countries, winners represent the best campaigns from around the world. The Silver Telly is the organization’s highest honor, representing less than 10 percent of entries.
The commercial details the cause and effect of heart disease. A man walking in the night plays the role of a heart attack. He discusses risk factors including high blood pressure, lifestyle, cholesterol, and ignoring warning signs.
The concept was inspired by public service announcements but Lexington Medical Center aimed to make a greater impact with a message about heart disease, a condition that causes 9,000 fatalities a year in South Carolina. Shot in one night with a five-man crew in eight different locations, the message is realistic and clear; a heart attack can sneak up on you.
“We wanted to grab the viewer’s attention with more than the usual ‘eat right and exercise’ message,” said David Anderson, co-writer and broadcast producer in Lexington Medical Center’s Marketing Department. “The fact that we filmed through the night gave the commercial an edge and it worked with our message.”
A prestigious judging panel of more than 500 accomplished industry professionals, each a past winner of a Silver Telly and a member of the Silver Telly Council, judged the competition, upholding the historical standard of excellence that Telly represents. The Silver Telly Council evaluated entries to recognize distinction in creative work.
“The Telly Awards’ mission is to honor the very best in film and video,” said Linda Day, executive director of the Telly Awards. Lexington Medical Center’s accomplishment illustrates their creativity, skill, and dedication to their craft and serves as a testament to great film and video production.”
The commercial was part of the hospital’s Midlands Goes Red campaign in which Lexington Medical Center challenged the entire community to promote heart healthy living. Cardiovascular disease is an epidemic in South Carolina. One out of every 3 deaths in our state is related to cardiovascular disease. According to the American Heart Association, life expectancy in the United States would rise by 7 years if all forms of major cardiovascular disease were eliminated.
Lexington Medical Center started a complete cardiac care program in 2012 and has completed over 200 open heart surgeries. The ability to provide comprehensive cardiovascular care, including open heart surgery and therapeutic cardiac catheterizations, helps Lexington Medical Center meet its mission of providing quality health services that meet the needs of our community and enhances the delivery of health care to the Midlands.
The work in Lexington Medical Center’s cardiac care program extends into the community with a robust heart education program and a strong resource for people who want to be involved. Lexington Medical Center’s heart program is affiliated with Duke Medicine, home to one of the best heart surgery programs in the country.