Tag Archives: health care advertising and marketing

Showcasing Women’s Services

Lexington Medical Center has launched a new campaign to showcase the hospital’s Women’s Services. We emphasize that Lexington Medical Center offers comprehensive care for women in all stages of life.

The basis for the campaign is that women make the majority of health care decisions in their households. And when they finish taking care of their families, they make decisions about their own health care, too.

The print campaign features women of all ages who live in Lexington Medical Center’s service area and have personal experiences with Lexington Medical Center.

In an innovative component, people can view video interviews with the women featured in the print ads by going to Lexington Medical Center’s newly updated Web site, www.lexmed.com, and search Women’s Services. In the videos, the women introduce themselves, talk about what they look for in health care and share their experiences with Lexington Medical Center.

“We hope that women will be inspired by the stories and see the vast array of services Lexington Medical Center has to offer them,” said Mark Shelley, Lexington Medical Center Director of Marketing.

LMC Director Contributes Article to National Publication

Mark Shelley, Lexington Medical Center’s director of marketing and advertising, was recently published in the January 2010 issue of Healthcare Marketing Advisor, one of the health care industry’s leading marketing publications. Shelley contributed an article about how organizations can use hive marketing and social media vehicles to energize brand advocates. The article gives extremely practical information for how marketing professionals can use LinkedIn, Facebook and Twitter to communicate successfully with supporters of a given brand. Previously, Shelley has contributed articles to the Alternative Health Journal and Healthcare Marketing Advisor. He is scheduled to be a featured speaker this spring at the Fifteenth National Forum on Customer Based Marketing Strategies in Atlanta, Georgia. The conference is produced by the Forum for Healthcare Strategists.

LMC Debuts New "Best Hospital" Commercials

Lexington Medical Center has debuted a new series of television commercials.

The spots feature three Lexington Medical Center employees from different areas of the hospital. They are Nurse Recruiter Joel Watts, Nurse Anesthetist Jennifer Dablock and Registered Nurse Addy Hoffman. The commercials also have glimpses of other hospital employees including staff from Nursing, Volunteer Services, Nutrition Services, Marketing and the Operating Room.

Lexington Medical Center’s Marketing Director Mark Shelley led the production of the commercials in response to the hospital receiving a prestigious honor. Readers of The State newspaper voted Lexington Medical Center as “Best Hospital” in the Midlands of South Carolina for the tenth year in a row.

“We truly believe in the message of this campaign, that Lexington medical Center is consistently voted “Best Hospital” because of our employees,” Shelley said.

Showcased participants were selected by their colleagues for their outstanding dedication and unparalleled service to the hospital’s mission of providing quality health services that meet the needs of our community.

The commercials are the latest component of the hospital’s “Best Hospital” campaign which has also featured print and billboard advertising over the last year.

The commercials will air on several television stations in our service area for the next few months.