Tag Archives: advertising

LMC Wins a Telly Award for Heart Attack Commercial


Lexington Medical Center has received a prestigious Silver Telly Award for its heart attack commercial titled “I Am A Heart Attack.”  The Telly Awards honor outstanding local, regional and cable TV commercials and programs.  With nearly 11,000 entries from all 50 states and numerous countries, winners represent the best campaigns from around the world. The Silver Telly is the organization’s highest honor, representing less than 10 percent of entries.

The commercial details the cause and effect of heart disease. A man walking in the night plays the role of a heart attack. He discusses risk factors including high blood pressure, lifestyle, cholesterol, and ignoring warning signs.

The concept was inspired by public service announcements but Lexington Medical Center aimed to make a greater impact with a message about heart disease, a condition that causes 9,000 fatalities a year in South Carolina. Shot in one night with a five-man crew in eight different locations, the message is realistic and clear; a heart attack can sneak up on you.

“We wanted to grab the viewer’s attention with more than the usual ‘eat right and exercise’ message,” said David Anderson, co-writer and broadcast producer in Lexington Medical Center’s Marketing Department. “The fact that we filmed through the night gave the commercial an edge and it worked with our message.”

A prestigious judging panel of more than 500 accomplished industry professionals, each a past winner of a Silver Telly and a member of the Silver Telly Council, judged the competition, upholding the historical standard of excellence that Telly represents. The Silver Telly Council evaluated entries to recognize distinction in creative work.

“The Telly Awards’ mission is to honor the very best in film and video,” said Linda Day, executive director of the Telly Awards. Lexington Medical Center’s accomplishment illustrates their creativity, skill, and dedication to their craft and serves as a testament to great film and video production.”

The commercial was part of the hospital’s Midlands Goes Red campaign in which Lexington Medical Center challenged the entire community to promote heart healthy living.  Cardiovascular disease is an epidemic in South Carolina. One out of every 3 deaths in our state is related to cardiovascular disease. According to the American Heart Association, life expectancy in the United States would rise by 7 years if all forms of major cardiovascular disease were eliminated.

Lexington Medical Center started a complete cardiac care program in 2012 and has completed over 200 open heart surgeries. The ability to provide comprehensive cardiovascular care, including open heart surgery and therapeutic cardiac catheterizations, helps Lexington Medical Center meet its mission of providing quality health services that meet the needs of our community and enhances the delivery of health care to the Midlands.

The work in Lexington Medical Center’s cardiac care program extends into the community with a robust heart education program and a strong resource for people who want to be involved. Lexington Medical Center’s heart program is affiliated with Duke Medicine, home to one of the best heart surgery programs in the country.

Lexington Medical Center Earns 53 Prestigious Marketing Awards

Screen Shot 2013-05-08 at 1.29.40 PM

Lexington Medical Center’s Marketing department has earned 53 state, national and international awards that honor outstanding advertising, marketing and public relations campaigns. The honors include a Telly Award, Aster Awards, Healthcare Advertising Awards, and South Carolina Public Relations Society of America awards.

Lexington Medical Center won a Telly Award for its 2012 Pink Glove Dance video, a project that has become a community favorite and honors breast cancer survivors. The Tellys are a premier competition honoring excellence in local, regional, and cable TV commercials and programs, the finest video and film productions, and online commercials, video and films.

The hospital received 20 Aster Awards, a medical marketing awards program with entries from across the nation and world. Importantly, Lexington Medical Center received two “Judges Choice” awards from the Asters for its cancer services campaign and cardiac services advertising campaign. Out of 4,000 entries, only eight “Judges Choice” awards are given each year. Lexington Medical Center is the first organization to take home the honor for two categories in the same year.

Screen Shot 2013-05-08 at 1.30.01 PM

In addition, Lexington Medical Center earned 29 accolades in the Healthcare Advertising Awards, a health care marketing and advertising awards program that judges entries on quality, creativity and message effectiveness. The hospital received six “Gold” Healthcare Advertising Awards for its work on TV and video campaigns, event promotion, print materials, and external publications.

Lastly, the South Carolina Public Relations Society of America recognized the hospital with three awards for exceptional public relations programs, tactics and campaigns. The hospital received the Silver Wing Award of Merit for House Call magazine, a heart surgery guide, and the Every Woman Blog (www.everywomanblog.com).

“LMC is an excellent hospital with state-of-the-art service lines that provide high quality heath care to our community. Our marketing team is privileged to showcase our services that highlight our compassionate care and cutting-edge technology,” said Mark Shelley, Vice President of Marketing and Communications.

The campaigns pictured above are winners of the “Judges Choice” award from the Asters.

The Pink Glove Dance was a winner of a Telly award:

 

 

Hospital Wins Advertising and Marketing Awards

Lexington Medical Center has received 11 awards in the twenty-sixth annual Healthcare Advertising Awards sponsored by the Healthcare Marketing Report. This national competition recognizes excellence the field of healthcare marketing and advertising.

LMC’s awards included a Silver for a television commercial that ran during the holiday season featuring Santa Claus helping a woman in labor get to the hospital, a Bronze for a mail program showcasing the hospital’s 64 slice CT scanner, and a Merit award for “My 9-1-1.” We also received honors for our employee enrollment guide, Life Savers publication, in-house newsletter Stethoscoop, Your Special Delivery maternity guide, letterhead design for the Sunset Café, LMC Employee Calendar, LMC mouse pad and Better Choices healthy eating plan.

This year, there were more than 3,600 entries. A national panel of judges rated entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.