Lexington Medical Center has launched its 2012 annual employee giving campaign called “Hope Lives Here” with a special video showcasing how our hospital employees help each other in times of need.
The video features Kenyottia Gray, a patient access specialist in the hospital’s Emergency Room, signing a song written by Stephen Wessinger of the Marketing department. The video also features LMC employees who received help in the last year.
Each year, Lexington Medical Center employees donate more than $500,000 to the hospital’s Universal Employee Fund (known around here as UEF). In the last year, the money has helped employees in catastrophic situations including house fires, natural disasters, domestic violence, life-threatening medical situations and unaffordable funeral expenses.
In addition, funds are also designated for departments that request items or services to serve patients in need. Recently, that’s included an exercise program at Health Directions designed specifically for cancer patients, painted murals in pediatric patient areas and educational resources for Cardiac Rehabilitation patients.
Lexington Medical Center employees are a very caring group.
Lexington Medical Center has launched a new campaign to showcase the hospital’s Women’s Services. We emphasize that Lexington Medical Center offers comprehensive care for women in all stages of life.
The basis for the campaign is that women make the majority of health care decisions in their households. And when they finish taking care of their families, they make decisions about their own health care, too.
The print campaign features women of all ages who live in Lexington Medical Center’s service area and have personal experiences with Lexington Medical Center.
In an innovative component, people can view video interviews with the women featured in the print ads by going to Lexington Medical Center’s newly updated Web site, www.lexmed.com, and search Women’s Services. In the videos, the women introduce themselves, talk about what they look for in health care and share their experiences with Lexington Medical Center.
“We hope that women will be inspired by the stories and see the vast array of services Lexington Medical Center has to offer them,” said Mark Shelley, Lexington Medical Center Director of Marketing.