Lexington Medical Center Receives National Awards
Lexington Medical Center has received national recognition for excellence in health care marketing in the annual Aster Awards and Healthcare Advertising Awards competitions. In all, Lexington Medical Center earned 21 awards.
“Everyone in the Marketing department at Lexington Medical Center played a role in our earning these awards,” said Mark Shelley, LMC director of Marketing. “We are passionate about our work showcasing the features of an excellent hospital and grateful to be recognized.”
In the Aster Awards, Lexington Medical Center was honored for its 2010 employee United Way campaign, Child Development Center parent handbook, 2010 Calendar, advertising and public relations of its approval to begin an open heart surgery program, 2010 Christmas commercial, LMC Foundation Ray Tanner dinner invitation, hospital blog redesign and a number of elements for advertising surgery practices in the hospital’s network of care.
The Aster Awards is a medical marketing awards program allowing health care organizations to compete with other organizations across the nation and world. The competition is hosted by Creative Images, Inc., an internationally recognized firm specializing in health care marketing.
In the Healthcare Advertising Awards, Lexington Medical Center received accolades for its hospital “green” bags, Christmas commercial, Women’s Services TV campaign, calendar, employee United Way campaign, LMC Governor’s Cup Road Race materials, hospital website, and advertising and design for hospital physician practices.
Lexington Medical Center’s awards put it in an elite group. Four of the hospital’s Healthcare Advertising Awards were in the “Gold” category. Out of 4,000 entries across the nation, only 258 entries received a “Gold” award. The Healthcare Advertising Awards, sponsored by the national publication Healthcare Marketing Report, is the largest health care advertising awards competition in the country. A national panel of judges reviewed entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.