Showcasing Women’s Services
Lexington Medical Center has launched a new campaign to showcase the hospital’s Women’s Services. We emphasize that Lexington Medical Center offers comprehensive care for women in all stages of life.
The basis for the campaign is that women make the majority of health care decisions in their households. And when they finish taking care of their families, they make decisions about their own health care, too.
The print campaign features women of all ages who live in Lexington Medical Center’s service area and have personal experiences with Lexington Medical Center.
In an innovative component, people can view video interviews with the women featured in the print ads by going to Lexington Medical Center’s newly updated Web site, www.lexmed.com, and search Women’s Services. In the videos, the women introduce themselves, talk about what they look for in health care and share their experiences with Lexington Medical Center.
“We hope that women will be inspired by the stories and see the vast array of services Lexington Medical Center has to offer them,” said Mark Shelley, Lexington Medical Center Director of Marketing.